About Shannon

Sick of getting those judgmental looks when you mention "I’m a coach"? Well, look no further. I've heard it all and I'm here to help.

My story

Pioneering creative marketing growth strategies

Hey there! I’m Shannon Cherry, your go-to advocate for amplifying voices and empowering trailblazers.  With a career that kicked off on the TV screen as an award-winning anchor and reporter, I’ve spent over two decades honing my skills in helping individuals find their voice, craft their story, and truly be heard. 

As a passionate advocate (certified  in human rights, no less), my mission is to help coaches like stop leaving money on the table. That’s why I focus on the 3 C’s: Communicate, Connect, Convert. 


When it comes to communication, I bring my A-game. I’ve mastered the art of crafting compelling stories that not only grab attention but also drive action. I’ll show you how your voice matters and how you can use it to stand out.


I believe in the power of connection. I work closely with you to build genuine relationships with your audience, fostering trust and loyalty. Together, we’ll create an authentic brand presence that resonates with your target market.


As a savvy growth marketer, I understand the importance of turning leads into paying clients. I’ll help you develop strategies that drive measurable results and boost your bottom line.

What about results?

Glad you asked.  Here are some of the cool accomplishments I’ve had with clients:

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Sponsor partnerships secured
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Increase in traditional media mentions
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I've been featured in...

Fun facts about me...

I am accredited in Public Relations, Human Rights, Social Media , ChatGPT & Generative AI, and Fundraising.

I sang with BB King and for Christopher Reeve.

My first interview (with Joe DiMaggio) is in the Baseball Hall of Fame. ( I was 5 years old,)

I co-created the largest charitable wine auction in New York.

I have twin daughters on the autism spectrum and am a fierce advocate. (Mama bears unite!)

I'm a 3-time Amazon Best Selling author.

I love cooking and have created award-winning recipes.

I love chocolate and I love peanut butter, but can't stand them when they are together.
More about me on Instagram

Let's connect: