Spam. It’s everywhere. And like all of us, reporters get inundated with unwanted, unsolicited email promoting enhancement pills, diets, stock offerings and other garbage.
To defend themselves, most media outlets have employed the use of spam filters. And to make matters worse, a reporter’s spam filter is higher than the average person sets it to, leaving most releases unread.
But here’s the thing: if you are sending an unsolicited email to a reporter, you could be spamming them.
I know what you are thinking: Wait! I am sending press releases to reporters. They should expect to get press releases, so it’s not unsolicited, right?
Well, that’s the big debate right now. Although I completely understand your point of view, technically by sending out via email to more than one journalists without their express approval is spam.
And reporters are cracking down on it… Big TIME! I know of one editor who reports CAN-SPAM violations every person who sends him an unsolicited emailed press release.
That could disruption or even dissolution of your email service provider, as well as your domain name. Or worse, you could be fined.
What can you do? First, call and find out if the reporter you are targeting accepts press releases via email. Although most reporters have email addresses, many do not want your release emailed without permission first.
But that doesn’t mean you still won’t land in a spam filter. Before sending out an important email pitch or press release, go to the following free websites which are designed to check if your information will trigger the spam filters.
The spam checkers will also issue a report advising you what part of your message triggered any red flags – so you can make the necessary changes.
If all else fails, leave a phone message or send your info via good old snail mail or fax.
If you are looking for more tips to make sure your press releases are working, check out Penny Pinching Publicity. Besides fill-in press releases, ebooks, and classes, you also get monthly private laser coaching sessions with me to help you get media coverage.