Lately I’ve been asked a few times about the necessity of having a published book before going out to get free publicity for your business.
Someone even said they loved my recent webcast on easy publicity planning, but wouldn’t be ready until the new year for any publicity until her book came out.
I know there are a lot of people out there, some even in my field of publicity and public relations, claiming you need a book in order to get the media’s attention and get the credibility of your target market.
Hogwash. That’s just a bunch of BS cooked up to sell some book writing system.
Now I am not saying having a book – a real book from a publishing house (not a self-published book) – doesn’t have it’s benefits. It does make you more attractive to the media and makes you an authority on your expertise. However, you don’t need one to get media coverage
So many people have a book these days, mainly self-published. And in the journalist’s eyes, self published books might as well just be an advertisement… because anyone can have one. Books just aren’t the be all and end-all anymore.
So how do you get media coverage and free publicity for you and your business?
- Leverage your expertise when you see a trend happening. For example, if you are a relationship expert, now would be the time to capitalize on the Tiger Woods marriage issue by sharing commentary with your local media.
- Come up with newsworthy stories to present to the media every month. Try piggybacking on holidays.
- Write letters to the editor to position you as the expert in your field. Comment on news already happening and share your point of view. (Letters to the editor is the most read section of most publications. Take advantage of this little used publicity tactic.)