There’s no question about it… You need to be marketing if you want to grow your business.
However (and this is a really big however) marketing is NOT going to result in overnight success. Marketing is about slow growth, building on last week’s success and forgetting about last month’s failures. (Or what you THINK are failures. It’s not uncommon that a campaign you think is a dismal disappointment may be what caused the next campaign to take off.)
Here’s what you need to know about marketing for it to be successful:
- It’s about frequency. Your target market needs to be seeing your offer over and over again until they’re finally ready to buy. Without that very important frequency, your business will start to stagnate and eventually die. On average, most potential buyers need to see your offer at least 7 times (and I think it’s more) before they commit to buy.
- It’s about being consistent. This goes back to building on successes. Your customers need to see your message over and over again. This builds trust and credibility. Plus, your current customers will also respond to that frequency. Not only will they not “forget” about you and go to your competitor, but it will help build their trust in you as well.
- It’s about working hard. There’s no getting around it. To be successful means putting in the time and energy to continually market yourself. (You can also pay someone to help you with it, but basically it comes down to someone somewhere has to put in the time to continually market you.)
Want to learn more about how to use marketing effectively? Join me for a free call with Michele PW on the Three Simple Secrets to Attracting All the Clients and Business You Desire… No Matter What! on September 21. Register to secure your seat at http://www.contenttoprofit.com/freecall
Tomorrow I’ll share some ideas to help you market effectively and consistently.