Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.”
And he’s not the only person who thinks getting publicity is a smart idea.
In this economic climate more people are cutting back on the many marketing tactics they have used previously – except one: PR.
The reason: in a recession, people who pull back on their marketing efforts are more likely to lose market share. And sincepublic relations includes so much more than just press releases and media relations, it’s a cost effective way of building a platform and reaching your target market.
The other PR tools company execs are turning to include: social media, case studies, white papers, websites, videos, and SEO.
Plus, since the economy is also effecting traditional media outlets, the time is ripe to get your messages out to the media. Reporters today don’t have the time like they used to and are looking towards others to help generate the news.
So how are you going to leverage public relations for your business?