Content marketing, if you’ve yet to try it, is one of the best marketing tools available to beginner, intermediate and experienced business owners. By creating content in a multitude of formats can give your business the boost it needs to grow your profits. In addition, it will continue to establish you as an expert and drive much needed traffic to your website from both online and offline sources.
Still not convinced? Here’s why it works.
- Content marketing is a superior traffic-generating strategy. By creating articles, press releases and blog posts, you’ll want to make sure you have specific links back to your website. When this content is posted, you’re links will be most likely post with the links you included. People who read your content will click through to your website to learn more. Additionally, the incoming links that this kind of marketing create will help boost your search engine results, which also drives traffic to your website.
- Content marketing helps build your credibility as an expert in your niche industry. Provided the information you write and publish offers valuable insights and benefit to your target audience, you’ll begin to establish yourself as an authority. In addition, when a press release appears in a media outlet, it’s like having a third party endorsement that you are an expert.
- Content marketing helps to increase exposure and brand awareness. Directories for articles and press releases have a broad reach and extend to people all around the world. In addition, press releases can reach audiences in a different way: offline. A recent iProspect study shows that 67% of all people searching on Internet do so based on getting information from an offline source first. So if you don;t focus on offline as well as online, you could be missing a majority of your prospects.
- Content marketing increases your recognition. Advertising and marketing experts agree that it takes at least seven, most likely more, exposures for a person to develop recognition, meaning they think of your business when they have a need, see a logo, hear a slogan and so on. As your content and name become prevalent online AND offline, your prospects will start to develop recognition. It helps you reach your customers and prospects repeatedly.
But the biggest complaint about content marketing is making the time to create all the content. That’s why I’ve partnered with Michele PW for a free encore call on our system to create tons of content from just one 400 word article. Want to find out for yourself? Go to http://ContentToProfit.com/freecall to register to listen.