Sure, they sound exciting and even viral on the surface, but publicity stunts, unless strategically planned can really harm you and your business, rather than help it.
I know there are plenty of public relations folks out there who will tell you to create your stunt and the news – and media coverage – will come. And even some will say there’s no such thing as bad publicity.
But you’d be wrong to think it.
Take, for example, the mom, who recently had octuplets. Everything thing about her situation smells like a PR stunt to me – and one that she didn’t think through.
She didn’t realize the backlash this would have on her – and her life. She didn’t see how it would affect her family (all 14 kids!), and it appears really thought she could get famous – and make some money in the process.
Well, she did get famous. But not in the way she expected. She isn’t celebrated. She pitied and scorned. And soon her 15 minutes will be up- and she’s left with 14 children to care for.
If she thought strategically about this – and got a PR firm involved before she went on this quest to have 8 babies all at once, perhaps she would have found a better way to create publicity for herself. (I had two at once – and can tell you it’s no pleasure trip!)
Before you embark on any publicity stunt, find out what setbacks and threats may happen after you do your PR stunt. You may end up realizing that it’s not worth the effort after all.
And if you still aren’t certain if you should do a public relations stunt, I have a little famous video to share with you. (It’s the best of the the worst publicity stunt EVER!)