Guest post by Michele PW
I’ve seen it over and over again and it breaks my heart — which is why I’m on this MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now.
However, I can only do so much.
I can tell you what the truth is. And you may even believe it. (In your head that is.)
But then, come the darkest part of the night, you’ll wake up in a sweat. And you’ll be thinking: “What if Michele is wrong? What if the reason why I’m having so much trouble succeeding on the Internet really IS all about me?”
During the day it’s easy to be rational. We understand in our heads that some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes.
But in the dead of night, all of those good, objective intentions can fly away, leaving us alone with our doubts, fears, frustrations and anxiety.
So what IS it about these Big Fat Internet Marketing Lies that can wreak such havoc in our mental and emotional health?
This is what I believe — marketing pushes entrepreneurs’ hot buttons more than anything else out there.
Think about it. What other activity do you do for your business that is knotted up with all these MAJOR fears and blocks you’re dragging around right now? Marketing DIRECTLY relates to:
- Fear of success
- Fear of failure
- Fear of visibility (including being seen, becoming famous, etc.)
- Any blocks you have around making money
- Any issues you have around the value you offer to your clients or the world
- And more
The problem is, if you want to make enough money in your business to actually live on (much less get rich with your business) you’re going to have to make marketing a priority. But if you have any of these blocks or fears rattling around in your head, more likely than not you’re going to self-sabotage your marketing strategies.
(Or find yourself waking up in the middle of the night in a cold sweat with these Big Fat Internet Marketing Lies swirling around in your head.)
Worse, these blocks can also suddenly appear when you start reaching for another level in your business. (It’s like that darn onion — peel away one layer and another one appears.)
So what do you do? Well, first off, knowing there’s a connection between marketing and blocks/fears is a good first step. Now, if you see any sort of sabotage (or find yourself waking up in the middle of the night in a cold sweat) this is what’s happening.
And the second thing to do is get help. This is why I’ve partnered with the co-founders of the Inner Mean Girl Reform School Christine Arylo and Amy Ahlers to get the word out about these Big Fat Internet Marketing Lies. They specialize in helping women transform their negative self-sabotaging beliefs into self-empowering ones. You can join us on a FREE call on Friday, May 13 at Noon Pacific/3 PM Eastern called “3 Secret Truths: How to Transform Your Frustration & Procrastination into Inspiration … and Have an “Internet Success Story” of Your Own!” Here’s the link: http://bit.ly/BigFatLies
Because even though I can tell you the truth, I can’t make you believe it. Only you can do that.
Remember to join us for our FREE call on Friday, here’s that link again: http://bit.ly/BigFatLies
About Michele PW
Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results.
Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. She started Creative Concepts and Copywriting LLC in 1998 and has never looked back.
Going into business for herself was the best thing she ever did. She discovered a passion for combining her creativity with her writing ability to solve marketing problems for her clients. She’s also developed a specialty for online marketing campaigns: from using Web 2.0 traffic strategies to bring a flood of hungry visitors to Web sites, to turning those visitors into actual paying customers.