I’ll admit it. I have an addiction. It’s Twitter.
Why do I like Twitter so much? A couple of reasons:
1) As an entrepreneur who works out of her home, it can get awful lonely. Sure, I could pick up the phone and hope to connect with someone (which I did often), but Twitter has given me instant gratification. I feel a kinship, and can get instant answers when needed.
2) I also see Twitter as a great publicity tool. Now some may argue that it’s a social media site, and it can be used that way (I know I do). But my own tracking confirms I am making money by using Twitter as a tool for promotion.
But over the past weekend, something terrible happened. I was suspended from Twitter. I didn’t get any notification. When I tried to sign in, it told me I was suspended for suspicious activity.
I panicked. I literally cried, as I had planned to announce the launch of a new program using Twitter first, giving my tweeps a special incentive.
‘Surely, it must be a mistake,’ I thought, as I tried and tried to log in and get things up and running for this promotion. It didn’t work. I then tried to find out what did wrong to deserve such a punishment.
But the bigger issue was I was stuck with a marketing system that failed. And I learned a good lesson – one that I knew, but due to my addiction, I forgot about:
DON’T EVER RELY ONE JUST ONE TYPE OF MARKETING TO GET THE WORD OUT.
Sounds simple. But true. I put all my eggs in one basket, and when the basket broke, I was lost. (And had some egg on my face too boot.)
So when planning your marketing, always plan to reach out in as many ways as possible.
And yes, I’m back on Twitter. Apparently, there was a virus going around and my account may have been compromised, so they suspended it to protect me, not because I had done something wrong. So you can follow me at @ShannonCherry still – or even my new account @CherryComm. (Yes, out of my panic, I created a new account to ease my addiction jitters.)
I wish I had seen this video BEFORE my Twitter account went down. (Thanks to @iJustine)