But what most people don’t realize is that it’s that first hour that really makes or breaks if people will stay on your list – and actually buy from you.
And to make them stay – and more importantly – stay interested, you must engage people right at the start with a good thank you page. You see, your thank you page will be the first experience your subscribers will have after signing up and confirming their opt-in. So take this opportunity to make a (good) first impression on your subscribers or to build on the one you made when they first came to your site.
Many people just create a simple “Thank you. Here’s the download you requested.” type page. And still others, skip the thank you page all together, just sending a link to the direct download (or even worse) attach the download to the email. With this kind of page, you are essentially saying to the new subscriber, “Thank you very much, now go away.”
Your thank you page is a prime piece of real estate – you have your lead’s undivided attention here and they have just shown by signing up that they are interested in what you have to offer.
So don’t lose that customer interaction, continue to engage them towards other aspects of your website or business. The most difficult thing for a business to do is form the initial relationship with another party. It’s your chance to not only form a relationship, but nurture it to grow overtime.
As for the basics of a good thank you page: aside from thanking your subscribers for signing up, clearly explain to them what just happened, what happens next, and what (if anything) they need to do.
You may even want to offer them something special to buy from you. About 40% of new subscribers who see your initial offer will buy. (That’s according to MarketingSherpa.) So you are leaving money on the table when you aren’t using that valuable piece of real estate.
My own opt-in thank has a way to capture a subscriber’s snail mail address and a one-time offer of a product at a reduced rate. To see it in action, sign up at http://beheardsolutions.com