As the Be Heard Day giveaway celebration continues without any major hiccups, I was a little surprised to receive an email from someone complaining that they thought the giveaway was a ‘classic bait and switch’ (her words, not mine).
Her reasoning was based on the fact that she would have to opt-in to each person’s list instead of just getting everything on a download page. She was also upset that each marketer involved in the Be Heard Day giveaway had a different process to collect the information. Some asked for just an email address. Others asked for more info. One is even asking for snail mail info.
A pain, yes. But a bait & switch? Really?
What took me by surprise even more was the fact that she said she knew I was going to share the email addresses with all the other participants so why would she need to do all this work to get a report or audio, or whatever other marketing and PR content they were giving away.
Second (and this may hurt you a little), this little giveaway isn’t just fun and games. It’s serious business to me and to the other marketers who are participating. Many created brand new products to give to you. Why shouldn’t they ask for something in return, in this case, your contact details?
Let me tell you a story about a young, naive PR person, new to internet marketing… (Yes, I’m talking about me here.)
When I started on the Internet, I was told to give away something to help others so you can gain their trust.
So I did. I gave out tons and tons of very useful materials; all you had to do was click a link and it was yours.
People praised me for all my helpfulness. I got tons of thank yous from the coaches and consultants who used the information to get some free publicity. And I thought, “This is great! They like me and soon they will buy from me.”
But guess what? No one bought a darn thing from me.
And you can guess why… I couldn’t stay on top of their minds, so they forgot about me. Plus, with only one contact with me (that free stuff), they never got to know me, like me or trust me enough to buy from me.
Basically, I whored my talents out for nothing. (Yes, I’ll admit it!)
Once a very smart Internet marketer showed me that having people opt-in was a better approach, both the new subscriber got something and I did.
And guess what?!? It worked. I started marketing myself more and made more money. And the rest… is still going strong.
So I’m sorry if all the opt-ins offend you. It isn’t personal. It’s business. And frankly, part of Be Heard Day is about me being heard too!
So what do you want for nothing?
Well, how about a laugh from one of my favorite bands, The Blues Brothers.
And by the way, just because the stuff is free doesn’t mean it isn’t valuable. I’ve learned a ton from some of the giveaway items I’ve gotten a chance to see already. So I know you can too! Visit the Be Heard Day giveaway site today! And yes, you need to opt-in!