A holiday quick sale, when run properly, can really give a business a huge boost in the last quarter of the year. Of course, generating some quick cash is one of the main reasons for a holiday sale. After all, it’s not unheard of to make a few thousand dollars or more during your sale. Of course this is accomplished with proper planning and execution.
But a holiday sale also has the ability to:
Attract Enormous Attention and Boost Awareness and Exposure
When you host a quick sale, presumably you’re going to use every marketing tool available to you. This will include advertising, social networking, blogging, partnerships and of course your email list.
Due to the nature of a sale like this, you’ll attract a lot of people to your business and your sales page – just because they’re interested in a bargain. And because of our nature to share good news with others, your message will spread quickly to those outside your immediate circle of prospects. This means you’ll also generate new prospects and customers.
Build Your List
You’ve undoubtedly heard the phrase, “The money is in the list.” And you likely already know it to be true. In fact, if you only advertise your quick sale to your opt-in list, you’ll learn the truth of this phrase.
However, a quick sale can also be a great way to build your opt in list. There are a number of ways to accomplish this.
- You can place a pop up sign up form on your sales page – offering a freebie, of course.
- You can market your list in your products complete with a link to your squeeze page or sign up form.
- You can send a thank you email when people make a purchase and ask them to opt in to your email list.
- You can also automatically sign them up for your email list when they purchase from your during your quick sale. (just make sure you tell them they will be put on your list and can opt-out any time!)
You know your audience and your prospects. You know how and what they respond to. Use your quick sale as an opportunity to continue to build your opt
Next time, I’ll be sharing more benefits of holding your own sale. In the meantime, if you want to get started the RIGHT way, check out http://www.SALESSystemFormula.com