As much as the Thanksgiving feast is fun, I prefer the leftovers, don’t you?
For me, it’s about taking something traditional and re-purposing it into something just as yummy. (I’m not big on turkey sandwiches; I like a bit more creativity than that. For example, the turkey, roasted carrots and leftover salad have often become the makings of a Thai spicy ginger turkey noodle salad.)
And it doesn’t just work for food. You should be using your leftovers for marketing as well.
Take the traditional article. What happens after you write it and post it? Like a turkey, it can go dry and tends to be less flavorful as time goes by.
You can add tasty alternatives easily by re-purposing that content to achieve goals in the future or reach additional audiences, including:
- revamping the article with a little different spice to make it palatable for a different target market
- rewriting it to be used as information the traditional media could sink their teeth into
- chopping it down to bite-sized chunks for social media consumption
With the number of mediums expanding constantly and a diverse set of stakeholders always in play, make sure that your content speaks to multiple audiences and can be re purposed over time and remain relevant. Dishing it up in different ways makes it tasty.
Want to learn how I serve up my content to make my leftovers yummy? Then you need to catch the replay of the call I did with Michele PW, where we share our unique system to get more out of one article. Want to bite? Go to http://contenttoprofit.com/freecall to get the details. It’s chock full of meaty details and none of the filler calories!