In my Monday Media Marketing Minute over at Startup Spark, I shared why you need to be the missing piece of your customers’ puzzle.
Once you figure out how you ‘fit’, you then need to tell your customers.
If the list is correctly targeted to your potential customer, direct mail is an accurate, testable, flexible and highly personal way to make a connection. It also allows you to measure the response to your campaign if planned correctly.
Direct mail has many advantages. It puts your business information into the hands of your target market on a personal level without actually meeting them. It also precisely targets those individuals who need to know about your business.
No matter what information you have in your direct mail piece (I prefer postcards because they’re cheap and colorful!), you need to make sure you have a call to action that addresses that missing piece your customers are looking for.