When people land on your squeeze page, there are a few important components that work together to either pull in visitors, or turn them away. The first of which is your headline, bullet points and overall design. You know that!
But there’s another incredibly important component that works towards engaging your visitors and enticing them into joining your list, and for many email marketers it’s ultimately one of the things they tend to overlook.
Of course, we’re talking about your incentive offer!
Otherwise referred to as a “opt in bribe”, this offer needs to instantly appeal to those visiting your page. Essentially, you are enticing someone to give you their valuable contact details (often a name and email address) in return for something the potential subscriber deems of value. To someone thinking of opting into your list, your offer isn’t free… there is a price to pay: giving you their email address.
Now WHAT you offer is just as important as knowing WHO you are offering it to. In order to create an incentive that will truly connect with your target audience, you need to survey your market and understand what they are interested in, and what they really need so they are compelled to join your list.
Evaluating your market is very easy to do, in fact, you can analyze your target audience in a matter of a few minutes, and be able to come up with an incentive that they’ll find absolutely irresistible. Depending on your niche, you could begin to survey open discussions and conversations by joining related community boards and forums.
Not only are forums incredible tools at helping you define what’s important to your market, but often times you’ll be able to generate fresh ideas for follow up products and services based around existing demand.
And that’s important. You really want your incentive offer to represent your marketing goals. The first offer draws gets people on your list, and then follow up offers maintain the momentum, helping you maximize your income from a targeted sequence of offers and campaigns.
This means that your incentive offer must be very relevant, and targeted towards what the majority of your market would be interested in.
Next time, I’ll share a couple more ways to know your target market and what motivates them to opt into your list.