Journalists and assignment editors are very busy people. Besides often trying to find a good story, they’re also reporting on the news, trying to meet a deadline – and answering the phone for possible leads on new stories.
If you want your press release noticed, you need one thing: a good headline. According to the recent survey I conducted with 800 media professionals, the often only read the headline and make a decision from that point whether your release is worth their attention.
So you better get it right. Stop worrying about the content of the release as much as the headline, which most people just throw together after writing the release.
I suggest using the 80/20 rule: spend 80% of your time writing a kick-butt headline, and 20% on the rest of the copy.
So what’s in a good headline?
- It’s brief, usually no more than 8 words.
- It gets to the point.
- No fluff. No hype. No sales-y language.
Another key to writing releases is to think like a reporter. It’s the headlines that sell papers and magazines, the teaser that gets people’s attention on TV and radio. So your headline must quickly convey the kind of information needed to capture the readers attention. It answers the question, “Why should I care?”
So how do reporter’s think? And how can you write a press release that media professionals love?
It’s easy if you have The Inside Scoop.
Shannon Cherry polled and interviewed more than 800 media professionals who told her how they want YOUR news! From journalists in small town newspapers to key decision makers at national outlets including CNN, Everyday with Rachael Ray, Entrepreneur Magazine and many more – you’ll learn exactly what it takes to get media coverage for free!
And she created The Inside Scoop to reveal all their secrets to you.
In addition, The Inside Scoop provides you with step-by-step instructions to create press releases that attract journalists -and your customers.
Grab The Inside Scoop today, plus the 7 amazing bonuses. (One only available for a limited time!) Go to http://InsideScoopPublicity. com