If you’ve been working in the online marketing world for any length of time, you know you need an opt-in box get people on your list. So how’s that working for you?
I thought so… you see, even though many marketing pros tell you you need an opt-in page or subscriber box, they tend to leave something out of the list building equation: You need to drive traffic to the opt-in to get them on your list. If your prospects never find you, they’ll never opt-in.
And here’s where the marketing principles that apply in the brick and mortar world have similar applications in cyberspace.
In the brick and mortar world, one of the keys to ensuring that your business will survive is developing methods through which you can bring customers to your real world store. The same principle holds true on the ‘Net as well. In order for your Internet-based business to thrive, you need to get people to your storefront — that is, your website.
To do that you need to incorporate promotions into your marketing. Here’s some ideas to get more people to your virtual door:
- Blogging – by posting articles and information not only are you showcasing your brilliance, but increasing your search ranking with backlinks
- Press releases – using these both online AND offline increases your traffic dramatically
- Social media – nothing builds buzz and good will more than having conversations with prospects
As a general rule, increased traffic to your website necessarily results in an increase in the number of customers or clients doing business with your business enterprise. More business means more sales. More sales translates into more revenue for your business. And, ultimately, an increase in revenue results in more profits for and from your web-based business enterprise over the course of the long term.
My List Building Promotions Secrets e-course covers how to use all the strategies with a promotion that builds excitement for your prospects. And you can save $60 off until August 15, when I raise the price. Visit http://www.listbuildingpromotionsecrets.com