If you are looking for ways to grow you customer base and get more sales, webinars can be a great asset to your promotional tactics.
Why webinars? The best part about using webinars versus teleseminars is that it provides a visual. Many people learn more and are more motivated when they can ‘see’ something rather than just hear it. In addition, it can keep the attention of multi-taskers (you know, the folks who are not actively listening because they are also doing other things).
Here are some suggestions to include webinars:
1) Using Webinars to Bring in New Customers
Webinars can offer a great “hook” to get new people into your marketing funnel. Publish a free webinar on your Twitter feed, your Facebook page, your email list and any other way you can. Users who may not necessarily want to buy a product from you right away may like you enough to sign up. Giving you an opportunity to market to them later.
Once they sign up, you’ll have a much better chance of making an impression, building a connection and turning them into real prospects.
2) Use It to Create Reciprocity
The principle of reciprocity essentially says that “When someone does something good for you, you want to do something good for them.”
This is the reason why many donation-seeking canvassers will give you a rose or a free gift before asking you for money: giving something to someone causes them to want to give back.
In a webinar, you give people something extremely valuable for free: information.
Even if someone listening to you doesn’t buy on the spot, they’ll still reciprocate by giving you something else that’s valuable. Usually, that’s their attention – in giving you their email, opening your emails etc.
3) Use It to Generate Sales
Using webinars to generate sales can be quite challenging to master. However, once you have the skill down, it can be an incredibly powerful sales tool.
A webinar allows you to give a full length sales presentation to a captive audience. As long as you deliver hardcore value alongside your sales pitch, you stand a very good chance of both building connection with your market and making a lot of sales.
It works because it involves taking all your listeners through the whole emotional sales process: interest, the feeling of the problem, desire for the solution, proving that you can deliver and then really painting the picture of them having the problem solved.
4) Use It to Sell High-Ticket Items
Finally, webinars can be one of the most effective ways of selling high-ticket items.
It’s very hard to convince someone to part with $10,000 over email, in a sales letter or even on video. However, if they get the chance to interact with you in a teleseminar, they’ll get much more of a sense of who you are and whether they can trust you.
You can build trust with high network individuals to sell high-ticket items that you just wouldn’t be able to sell any other way.
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