Getting customers to your site should always be ranked as high as t he importance of the quality of the products and/or services you provide
Come to think of it… it’s more important. After all, we know many traditional stores that offer lower-quality items, but consistently get people through their doors who are ready, willing and able to buy those products.
But on the Internet, it can be a bit tough to get those people to notice you, even if you have a big budget. That’s why it’s a good idea to create a way to capture prospects, so you can communicate with them over and over again. The best way to do that is to create an opt-in list.
But getting prospects to trust you enough to give you their name, email address and other details is key. One of the best, yet little use, ways to do so is to start using press releases.
Think about it. A well written news release is full of content and useful information, and created in a way that lend to almost a ‘third party’ endorsement approach, especially if some of your release are picked up by the media.
Since press releases use a ‘just the facts’ approach, rather than a sales approach full of hype, you can easily position yourself as an expert in your field. It will help build that ‘know, like & trust’ factor, helping potential customers want to subscribe to your list to get more from you.
News releases can also aid in search engine optimization for your site and what you are promoting. As more people are heading towards the Internet for their information needs, serving the right information to them via press releases on your media room site will increase the flow of your traffic.
Start writing press releases today to build your credibility and your list.
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