One of the key ways to consistently get media coverage and free publicity is to piggyback on trends going on.
Take something as simple as the holidays, add some ugly sweaters and you could become a media darling. I share some of the fun ways to do so in this video.
And, yes, I did try to find some ugly Christmas sweaters to wear on my own, but Albany must have sold out! There were none!
P.S. No sweaters were hurt in the making of this video…but I am sure someone’s dignity was!
P.S.S. Want more ideas like these? Check out Penny Pinching Publicity today.
Update: Just found out there’s an amazing place online to find ugly christmas sweaters: http:// www.myuglychristmassweater.com Some of my photos are from them!