Looking for a “ninja trick” to boost sales? Check out this simple, yet powerful trick to boost your sales and bottom line.
Smart business owners are always looking for a way to increase conversions and boost sales. But many overlook one of the simplest and most effective strategies available which is offering two options on your sales page.
Buy now for $199.95
Buy now and pay in three simple payments of $66.65
Another example is this:
Buy product A
Buy product B
Pretty simple, right?
That’s why it works. When we’re shopping for anything, too many options can make us feel overwhelmed. Instead of buying something, we often walk away with nothing because we lose confidence in our decisions when there are too many products to compare. By providing two (and only two) options, it actually makes it much easier for a person to decide.
But Why Isn’t One Product Enough?
Of course one product is enough and most sales pages and promotions focus on just one product. However, offering two products can actually boost sales, and there are a few reasons why. The first is that you may be marketing to a person who has already purchased one of the products so by marketing an additional one, you’re offering them something they don’t already have.
Here’s the other thing; when you offer two products many prospects will make a purchase. They’ll choose between one of the products you’re selling. Your conversions may go up dramatically. Such a simple strategy, yet it’s a “tweak” that can turn a “no sale” into a “sale” very easily.
In Tweak It and Profit, I share a strategy like this once a month to help coaches and consultants make more money and save more time. Each ‘Insider Memo’ includes step by step instructions so you can implement the tactic easily. It’s these small “tweaks” in your business that can reward you with big profits. To find out more details and everything else this program offers, go HERE and start making the changes that can pay off big time for your business.