How many marketing initiatives do you have going on at one time? No, really.
Think about it for a minute. You most likely have a blog. You may have an email newsletter or autoresponder. You may do social media marketing, pay per click ads,and maybe even information marketing activities all going on at the same time.
As I’m sure you already know, all of that is a lot to manage under even under the best of circumstances. If you don’t have simple-to-use (and effective) system to keep everything organized, some marketing tasks may fall through the cracks. Or worse yet, may not be performing as well as they should causing you to miss out on opportunities to integrate marketing tactics to maximize your return on investment.
Organization is key! Follow these steps to achieve YOUR success:
Find A System You Will Use
There isn’t technically a right or wrong system. The thing to remember is you need to find a system that you will use consistently.
Think about how you work best and take a look at all of your options. If you’re more of a pen and paper person that likes to have the tangible list in your hand, then an organized three ring binder may be ideal. If you prefer to utilize technology, there are some amazing applications that are simple to use and make organization as easy as clicking a button. You can check out some basic project management tools like Trello, or Project Bubble, or take a look at various apps for your smart phone or tablet like Evernote.
Just remember if you employ a system you won’t stick with, it’s of no use to you. So, fully investigate your options and find one that suits you.
Separate and Consolidate
Regardless of the system you choose to use, you’ll need separate and consolidate your information into two lists. The first one should be the Master Plan with all your marketing activities along with ideas and plans in one notebook. Within the Master Plan you should have a designated section for each activity with a course of action for each tactic. For example, blogging ideas should be in your master notebook along with your promotion ideas, your email marketing ideas and so forth.
Each activity should also have its own list with its plans and actionable items. For example, your blogging content plan should have its own section and its own task list, editorial calendar and so on.
Put It All Together
Having to flip through six different marketing calendars is enough to give anyone a headache. Pull it all together into one document to save time, confusion, and stress. If you choose a three ring binder, be sure and have all of your items labels appropriately so you can reference it quickly. If you decide to keep it digitally, some project management systems make it easy to create individual tasks lists and then a unified calendar for milestones and deadlines.
By creating this master plan you will be able to easily whip up your weekly action plan. Ideally, it will outline all of the tasks you need to manage or outsource and it will identify the dates you’re publishing various pieces of content and where you’re going to publish them. From this simple system of organization you can make sure all of your marketing efforts get the attention they deserve.