I’m Nicole Dean, and I’ve been building my online “empire” since 2001. My great passion is helping the wonderful people who are looking for business opportunities online to actually make money. I teach tested and true strategies that help you to build a solid lasting business that will make you money for years and years to come. My goal is to make the internet a better place. I hope you’ll join me.
But, the big question is … why am I here? Was Shannon’s blog hacked? No. I’m actually Shannon’s friend. We met at Ken McArthur’s IMPACT event in Orlando last month. (All great friendships start over wine and sushi.) I’ve also interviewed Shannon and asked her for her Business Success Tips and Stories on my podcast.
The reason why I’m here is that I’m in the middle of what Shannon would probably call a rather elaborate Publicity Stunt. I’m doing a “Rock Star Summer Blog Tour”. I’ve asked 13 friends if I could spend a week on each of their blogs from June through August. They’ll get some fresh content and have a bit more time to lounge by the pool. I suggested a range of topics that I’m considered an expert in, and Shannon, being the smart lady she is – agreed to be my second stop in my tour. So, here I am!
Shannon asked me to discuss the “Top 5 Ways of Repurposing your Content to Reach Your Target Market”. Little did she know that I plan to teach a whole big class on this topic soon, so she’s opened the flood gates.
Let me back up a touch to give you some information about who I am and why you should listen to me.
- Back in 2005, I co-created the course EasyArticleMarketing.com and I started the site LadyPens.com – so I’ve been a huge fan of marketing with content for many years.
- I am an Affiliate Manager for Jimmy D. Brown (one of the most respected “gurus” on the planet) and have been for several years. We offer our affiliates a great deal of content in our affiliate center that they can take and publish on their blogs or websites to make money.
- I am a mom of 2 kiddos and two naughty puppies. I bike ride daily with my mother. I volunteer at my church, and help with Girl Scouts. I regularly volunteer at the local animal shelter (petting kittens – such hard work). I love to travel and read. Oh and did I mention that I homeschool my 12 year old son? Plus, I have a husband who I adore and enjoy spending time with. So, I’m incredibly busy. I don’t WASTE a second of my time. And, I won’t waste yours. It’s far too valuable to me to treat it as less than such.
What does that tell you? It should tell you that I believe that content is an effective way to market and grow your online business – and that I am one who squeezes the heck out of every piece of content or, in fact, every single ACTION in my online business. And, so should you… unless you enjoy growing a “Computer Butt” – and I don’t.
So, if you haven’t figured it out yet, the term “repurposing” simply means recycling or reusing. An example is to take an article that you’ve written for your ezine or newsletter and submit it to the article directories using a site called Isnare.com – it costs approximately $2-5 per article if you’d like to have your article blasted all over the ‘net to article directory owners who want your articles.
That would be repurposing content at its simplest.
However, Shannon’s topic was more specific than that. It wasn’t “How to Repurpose your Content to Blast it all over the Internet”. She asked how to repurpose content “to reach your target market”. That’s a bit different and that’s what I’ll address this week.
There’s no time like the present. And, since this site is about Publicity, I’ll start with one of my favorite sites – HelpaReporter.com (known as HARO to those who know and love it).
HARO stands for “Help a Reporter Out” and is a mailing list that you can sign up for to receive requests from journalists, authors and website owners who are actively seeking experts like you and me to interview. You respond to the appropriate requests and it’s a win-win situation.
Every marketer on the planet should receive the HARO list in my humble opinion. I have had wonderful results from it.
But… what do you do AFTER you answer a request? You’ve typed up a great response all about the topic at hand. For instance, I just answered a request all about the “Staycation” – which means vacationing in your own hometown or even in your own backyard. Why would people do this? It’s a way to save money, save time, or help the environment by using less gas. Small business owners may need to stay close to home because they can’t afford to hire help or take time off. There are a number of reasons why people are choosing Staycations this year.
So, the reporter is doing a story about staycations. My assistant jotted down some ideas after she found the HARO listing and emailed it along with her notes to me. I tweaked it to add my thoughts and we sent it off.
Now what? We sit and wait and hope that he uses it? No, silly. I’ll edit our tips list that we brainstormed, get more in depth, add a few more ideas, and post it as an article on my sites. Waste not, and you will profit.
This doesn’t just apply to HARO, of course. Any time you’re prepping for an interview by jotting down an outline or notes – flesh it out and either post the article on your own website/blog or at a place like LadyPens.com, EzineArticles.com or Isnare.com – and be sure to send it to your ezine readers, too.
Reuse, reuse, reuse!
I’ll be back tomorrow with another way to repurpose your content to better reach your target market.
PS. If you’re new to following my tour, I do give away prizes randomly to those who comment. Stick around and ask questions and add your thoughts, and you might just win!