The spring season is upon on. Instead of dreaming of soon to be days on the beach, you should be already working on cooler publicity.
Most magazines are already thinking of stories with a fall/winter angle. So you should be thinking that way, too – if you want to beat the competition and get some coveted coverage. That means start focusing on back to school ideas, falling leaves and chapped lips.
Why so early? Because of many media outlets’ production schedules – most notably magazines – reporters often start working on seasonal stories 4-6 months in advance.
One way to find out when the media is working on fall and winter stories is to contact the advertising department of the outlet and request a media kit. This kit tells advertisers what stories or topics will be highlighted in each issue so that advertisers can submit their ads by the proper date. Many media kits are also offered online, so if you have a particular publication with a web presence, you may find what you need at their site.
Follow these tips now to gain more exposure when the cold weather returns:
1. Create ways that your product or service can tie into fall and winter. For example, a landscaper can offer tips to get a lawn ready for the winter months ahead. An organizer can show how to properly store summer clothes. A fitness coach can provide ways to get fit without going outside.
2. Find reasons for gift-giving all year-round. Is your product or service something that would be a great gift? Find out which media outlets are doing holiday gift guides and how you can get your product or service featured.
Here are some seasonal story ideas to get you started for the late fall/early winter:
- Winter Prep
- World Series (baseball)
- Black Friday/ Cyber Monday
- First Snowfalls