Too much hustle and bustle this holiday season?
The slowest news time is upon us and if you are a savvy publicity seeker, you can get media coverage.
Most news organization won’t tell you this, but the slowest time of the year are holidays – with the week between Christmas and New Year’s the mother of all slow times. That’s because almost every office is closed or short staffed, so that no news is generated during that week.
Think about it for a moment… it’s the slow news days when the news covers about five parades, four soup kitchens and celebrity gossip as major stories.
During these slow news times, journalists are hungry for news stories. A savvy publicist will take advantage of this and keep some ideas just for this time.
Here are some great ways to get some coverage:
- Surveys and polls – Reporters love these if you have a good sampling of people. Surveys and polls are quick and easy to report on. Why not conduct one during the holiday sales season and announce the results during the slow week? If you are a business coach, how about a survey on what business owners fear most for the upcoming year.
- Trends – Did you see a trend this season? Was there something that flew off your shelves that you didn’t expect to? Then let the media know.
- Tips – These are great fillers – especially for newspapers when the paid advertising space has dwindled down after the holiday frenzy. Think of four to seven tips that relate to your customers or clients needs and write them in a news release format.
The key here is not only to give them newsworthy tidbits, but actually be available for interviews and questions when other people normally are not. You’ll be the hero and remembered in the future.
Another great thing to do during this time is to give the reporters who cover your topic a call and talk to them. Perhaps set up a time to meet or take them to lunch. This wouldn’t be used for pitching, but to build a relationship and find out more about what the journalist is looking for.