After sharing my ideas on surveys and getting publicity over the past week, I thought I share some more ideas to help you use surveys and polls effectively.
According to the Associated Press (AP) Stylebook (the leading writer’s guide for journalists), stories based on public opinion polls must include the basic
information for an intelligent evaluation of the results.
If you craft your news release to answer the AP’s suggested questions, you’re on your way to getting some great media coverage.
1. Who did the poll and who paid for it?
2. How many people were interviewed? How were they selected?
3. Who was interviewed? (The demographics of the people interviewed.)
4. How was the poll conducted — by telephone or some other way?
5. When was the poll taken?
6. What are the sampling error margins for the poll and for subgroups mentioned in the story?
7. What questions were asked and in what order?
And what happens when your survey is done? Recycle it!
Create a white paper, based on your research, to offer to current and potential customers and clients.
Then send a news release to industry reporters that you have a white paper available on a specific topic.
Need more help with creating a survey or poll for publicity? Grab a 30-minute publicity breakthrough now. You’ll get a one-on-one session with Shannon, and have all your publicity and marketing questions answered