Pick up almost any newspaper and you’re likely to see a story based on the results of a poll or survey. Sometimes, these stories may be no more than a few paragraphs, but the publicity garnered from such a story is immeasurable.
Surveys and polls are popular because they are easy to write, from the
reporter’s point of view – and for the audience – there’s a ‘gee whiz’ factor
and a way that they can compare themselves to others.
For the small business owner, it’s easy to create a survey that can help your
business. It can:
- Create awareness of the company
- Promote a product
- Piggyback on a holiday or event for a bigger story
- Promote the owner as an expert
- Draw traffic to a website
Conducting a poll or a survey is actually quite a simple process. You need at least 100 people to participate; all you have to do is have colleagues or clients check a few boxes on a photocopied form in order to generate an outcome.
Or you can use more high tech ways and create an online survey. Many online companies, including Survey Gizmo (the one I use) and Survey Monkey, can make the job easy.
Next time, I’ll share some pointers on how to develop a survey that the media will love.
Looking help to develop a great survey or poll to enhance your credibility and visibility? You can now pick Shannon’s brain for 30-minutes to get a complete, easy-to-do publicity campaign. Go to http://www.publicitybreakthrough.com