Every year, corporations spend millions of dollars on sponsorship marketing and event sponsorships. Unfortunately, many don’t have a clue about how to approach a potential sponsor, prepare the information needed, and persuade a sponsor to join them in a mutually beneficial project.
If you want to become a good corporate sponsorship partner – that is, one who gets companies to pay them over and over again via sponsorships, you need to realize that sponsorship is a business deal, not a donation or hand-out.
Sponsorships won’t work if you are just saying, “Gimme! Gimme!” like one of my 4-year old twins. (At least my girls have learned to say please after the gimme!) You need to find sponsors who will make a good alliance because the sponsorship will provide something of value for both you and the company.
The key to high sponsorship payoffs is that you need to be offering a good marketing investment to the corporate sponsor. Sponsors want to exploit the commercial opportunities associated with an event or organization.
It is as simple as that…but perhaps the hardest to grasp.
That’s why my National Be Heard Holiday is garnering a lot of sponsorship interest. I showed them why joining my list-building campaign is a good value for their marketing dollars: they get media coverage from the associated press (as well as several other business related media outlet), increased exposure through the emails my JV partners send out, promotions on social media and much more. Plus, companies will also be mentioned in proclamations by several government entities, include the NYS governor. So I help them connect with government officials as well.
Basically, I made it a no brainer for them by showing them the value.
By the way, my program on how to create your own list building holiday is included as a bonus in the Sponsorship Made Simple Academy. That why if you’re not sure what project will work for you to get sponsors, you have a winning one that’s gotten $36,000 in sponsorships for me for next year!
Visit http://www.sponsorshipmadesimple.com for more information and to see everything you get when you join the Academy.