Do you want increased exposure and visibility? Then you need to add blogs to the media outlets you want publicity from. After all, bloggers have a great network and can really help promote you and your business.
But convincing a blogger to write about you, your business, product or service isn’t as simple as it looks.
Some consistently break the first rule, completely wasting their time and making their efforts reaching the blogger futile.
So what is the first rule you need to know? DO NOT GIVE BLOGGERS A CANNED PRESS RELEASE; THEY HATE IT!
Just because you won’t be sending a blogger a press release doesn’t mean they don’t value some of the same information as traditional journalists.
Here’s a quick list:
- Make sure it’s really news. Bloggers are just as picky as journalists. They’re going to toss your pitch if it isn’t relevant, interesting or worth telling their readers about.
- Get rid of the jargon. Just like in traditional media, the blogger is speaking to the general public to some extent. Most will not understand jargon, and the blogger might not either. Keep it down-to-earth, as always.
But there are some differences you need to know when pitching bloggers. Here are some things that should be done differently for the blogosphere:
- Make it personal. It makes a difference to follow and be actively participating by leaving comments on their blog. This way when you pitch to them, you already know them. Get to know and understand who the blogger is. Dig a little deeper showing them you’ve done your homework.
- Remember this isn’t your space, so don’t be too pushy. Bloggers can do what they want with their blog, so don’t tell them what they should do (like talk about your story) or that you can’t believe they didn’t cover something you pitched to them. Sure, they may give you some publicity for this, but in a negative way.
- Have a conversation, not a sales pitch. Blogging is a mainly personal activity. Most bloggers write as they talk more or less. Do the same. Make it short, sweet, to the point and more casual than a traditional pitch. You will be rewarded.
- Don’t ever ask for a link or to trade links. Instead, ask them to take a look at your material, blog or product. If they like it, you will know about it if you are actively following the blog anyway, so there is no need to pester.
Another great way to reach out to bloggers who really want an expert like you is to subscribe to some of the reporter request services such as HARO, Reporter Connection and ProfNet. I’m hosting a training on exactly how to pitch these bloggers and other reporters that you won’t want to miss. Check out http://shannoncherry.com/pitchlikeapro