It’s probably the most valuable PR tool on a website, and often most businesses don’t have it.
It’s an online media room -and it should be considered an essential element in your website’s main pages.
Most media rooms (also called press rooms) contain press releases, images and photographs, backgrounders and other information journalists may need to do a story about you or your company.
But what most small business owners and entrepreneurs don’t realize is that your prospects want to know more about you, and the media room often is the place where they go to get the most recent information.
Visitors expect that the main pages of a Web site are basically static (i.e., they do not update often), but they also expect that the news releases and media-targeted pages on a site will reveal the very latest about a company.
So create a media room that works for both your target market and journalists!