Let’s face it. No matter what type of business you have, if you don’t market it, your business will close.It’s as simple as that.
And that’s why so many entrepreneurs, coaches and consultants, take advantage of my Publicity Breakthrough sessions – so they can breakthrough their marketing dilemmas and hang ups, and find creative marketing techniques that are personalized for them
But no matter what we talk about in these sessions, there are always some basic marketing principles I review. I’ve gone over several in previous posts, but here are a few more:
- Differentiate Yourself from Competitors. How many life coaches or business coaches are there out there? Your goal should always be to spell out to your customers that you have certain qualities that are desirable. This will often be sufficient, even without saying anything additional about others who are in the same business as you.
- Take Control of Your Role in the Marketing of Your Business. You can hire the best marketers and publicity experts out there, but ultimately YOU are in the business of marketing if you are in business. No one can be the face of your company but you. This doesn’t mean competing with or doubting the experts you hire to help market your business. It simply means that you need to know that marketing will always be a part of your job.
- It’s about your customers. You need to create products and services your customers really want (not what you THINK they want) and let them know in the marketing that’s exactly what you did and why you did it!
Looking for more marketing ideas and principles that are customized for you and your business, get a Publicity Breakthrough. Plus, now is the RIGHT time to book one, since the price will increase by 30% in a couple of weeks. Go to http://www.PublicityBreakthrough.com