When I coach entrepreneurs, coaches and consultants during my publicity breakthrough sessions, one thing always comes up: they are struggling with their marketing. So much so, they have few clients and customers and don’t know what to do.
In addition to providing them with creative marketing ideas to promote themselves, I often go over several basic principles all business owners must know.
Here’s just a few of them:
- Learn the marketing fundamentals BEFORE you jump into a major strategy. If you find that your marketing ideas and practices are not producing good results, then you should do what the successful do and return to the fundamentals. Think hard about what sound business marketing would dictate; and attempt to practice that, rather than constantly attempting to innovate.
- Just because a marketing strategy worked for a big guru does not mean it will work the same way for you. You have a different target market and a different offer than the guru, so even if they share their entire marketing system with you, it doesn’t mean you’ll have the same success. (So when a so-called guru tells you that the marketing method works, it’s got something to do with you – they are right!)
- Always monitor your marketing to find out what’s working – and more importantly, what’s not. Marketing can do a lot to transform your business. It can expand the audience for your product or service, persuade the existing audience, or it can provide no benefits at all while incurring massive costs. Those who are successful in business pay attention to their advertising, so they can determine which forms are beneficial and which forms should be tossed.
Are you struggling to figure out how to grab your share of the marketplace? Then you need to grab a Publicity Breakthrough session while at the current rate, which will rise more than 30% on August 1. These one-on-one sessions can give you enough creative marketing ideas to keep you promoting your business for several months. Visit http://www.PublicityBreakthrough.com for more information and to schedule yours today.