People always ask me, “How can I build my list?”
A very important question… so much so I just presented a live workshop on the topic at an event in LA.
But let me let you in on a secret:
I spend very little time ACTIVELY building my lists. Actually, when it comes down to it, I spend only a couple hours a month at maximum on list building efforts.
Most of my time is spent cultivating the trusting relationship and successfully selling to my lists. Because it’s not the the size of your list that’s important – it’s really what you do with that list.
You can spend all the money you want in trying to build a list, get leads and try every list-building service out there, but at the end of the day if your list isn’t targeted, you aren’t going to achieve that trusted connection that you need to get the best results.
How to build targeted lists:
- Include opt-in forms on your content pages and other places where you provide valuable information to your potential customers. If people love your content, they’re going to want more of it.
- Use your article bylines, YouTube videos, targeted advertising campaigns etc. to promote more of your free information (again, your list) instead of a product. Conversion to a product sale will be lower than getting them into an opt-in list and once you have them on your opt-in list, you can reach your prospects over and over again.
- Get your subscribers to tell their friends about you. Part of this will be accomplished naturally by creating stellar content that people will want to talk about. You might also want to create an incentive program to help encourage people to spread the word if they love what you have to say.
Keeping it targeted, often means that your list might grow a little slower. But the thing is targeted is responsive. The alternative usually creates a large list of people who don’t know or care who you are, don’t respond and often end up filing you as spam.
However, I have a program called List Building Promotion Secrets which allows you to build a targeted list quickly. (One client grew her list by 1000 in a day.) Check it out at http://www.listbuildingpromotionsecrets.com