I’ve been seeing a ton of so-called gurus talking about how great social media is and that it’s a great way to get free publicity.
Now don’t get me wrong. I love the social media. I’m on Facebook, Plurk, Twitter, MySpace – and a few others.
But I’ve seen a ton of people jump on the social media and social networking bandwagon to make their fortunes, and ultimately fail.
Social media is a piece of the marketing tool box – not THE marketing toolbox. You need to integrate it with other marketing tactics.