No matter where you stand politically, you can easily see that President Barak Obama is losing his credibility. Why? Because he lost site of his original brand: change.
And the same is happening with Tiger Woods. You can’t be the squeaky clean golf pro and expect the media to ignore you when you aren’t coming clean.
I am also seeing it happen a lot with many Internet marketers and business owners online. Somehow, they have lost sight of what gave them a powerful presence: their unique brand.
They lose touch with what they originally promised.
I understand things change. Heck, I am doing some major changing myself.
More than ever, a brand is not just a logo or a tagline or the colors you use on your website.
Because the Internet has made us a bit more intimate in some ways, we need to be aware that you as the individual are part of your brand.
So when you don’t follow through on your promises… when you aren’t being authentic in what you do… when you steal other’s ideas and call them your own… it will affect your company and your reputation. And people will talk… loudly.
You see, part of this brave new branding is about building relationships. Consumers are weary of the old way of telling them what to do. It’s more than just knowing, liking and trusting you. They want to connect with you, deeply.
If you ignore this, like many of the old school online business gurus are, you will see your reputation in the marketplace decrease.
Establishing a personal brand is a process. The process is about finding your niche and making yourself known for it. Just like large companies are recognized by a logo, people can be identified by their self-proclaimed area of expertise.
Want to know more about building a personal brand? Check out this month’s Penny Pinching Publicity, where you’ll also learn how to get media coverage, as well as how to leverage social media to build that brand.