Last night, I hosted a call on how to create a publicity plan for 2010. (You can still listen in on the call by registering at http://www.easypublicityplan.com)
It was a great call, and I hope I shared some insightful methods to help you promote your business in the new year.
I did notice that many people didn’t understand the concept of spin in public relations – how to craft a newsworthy story or message to explain why you are relevant in the marketplace. Or even how to show off your expertise.
So I decided to share a story, about how my 3-year old daughter learned the art of spin… just yesterday before the call. Take a look…and let me know what YOU think.