It’s no secret that Pinterest is rockin it on the world wide web.
Pinterest took off last year and it shows no signs of slowing down. Men, women, and children, people of all ages, nationalities and interests spend hours on the site each day pinning images they find useful, interesting, or just plain fun.
Pinterest is a fantastic way to create a visual representation of your company and strengthen your brand. Additionally, it’s yet another social media tool you can use to help build a connection between you and your audience, and also drive traffic to your website
So how do you go about creating a Pinterest page for a business? While in many ways creating your company’s Pinterest page is like creating your personal page, there are some significant differences.
#1 First, Determine Your Pinterest Goals?
What do you want to achieve with Pinterest with your business? Put some thought in to so you can create an effective plan to achieve it. For example, if you want to use Pinterest to showcase your products, you might want to create Boards that support that goal. Another great Board idea is to highlight customer success stories based on your products or services. A weight-loss company might post client before and after pictures. If your goal was community involvement you might invite others to share their visual success stories with you on Pinterest.
#2 What Boards Support your Goals?
Imagine a Pinterest Board as being like a large cork board. Your cork board has a theme and you pin various images to that board to support your theme. A board labeled pink cupcakes for example would be covered with images of pink cupcakes or things related to them. Pretty simple, right? That’s how it works on Pinterest too. However, instead of hanging on your wall, the Boards are available for everyone to enjoy, comment on, and re-Pin. Think of approximately 6-10 different Boards you can create to support your goals.
#3 Determine Your Desired Level of Interaction
As mentioned, you can allow others to Pin images to your Boards. They’re called “contributors” and they can help you build a thriving Pinterest community. They also require a bit more maintenance because you’ll undoubtedly have people Pinning images that you don’t want to represent your company. In order to be able to pin on your Boards they must be invited. And you can only invite people or Boards that you follow. See how it can get complicated quickly? Spend some time determining how you want others to interact with each Board and how these interactions can support your goals.
#4: Optimize Your Boards. Add each Board to a category so people can find you when they search. Another tactic is to use hashtags to identify the subject matter just as you would on Twitter. Like on Twitter, hashtags act as a search tool for Pinterest users to help find related Pins. An example would be things like #autismawarenss or #socialmedia.
**Pinterest Ninja Trick: Always include links to your website or to the site where the Pin/image was found. When you upload an image to Pinterest, you can embed a link in the image, or go back to your Pin and click “Edit” to add the link at that time. The idea is to allow the person viewing your Pin to click it and follow it back to it’s origin (your website) .
Pinterest offers some significant marketing and community building opportunities. Visit the site, browse, and explore how you might be able to use it to market your business. In fact, you can follow me on Pinterest HERE 🙂
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In Smart Infographics, I break down each step via training videos and companion ebook, giving you the details you need to make sure each graphic you develop is SMART, that is will help you improve your business visibility and ultimately your bottom line! This robust course is normally $47….but during the 10 Day Madness Sale you get it all for only SEVEN BUCKS. Head over here ASAP to register for the 10 Day Madness Sale and get a jump-start on a ton of savings.