Pinterest is great for building your business’s online visibility.
Not only does it get you noticed by those who are active on Pinterest, it can also increase your presence in search engine results.
* Leverage Your Profile. Be sure to add your site’s URL, and pay special attention to the About section. Craft an interesting description of your business or profession that includes your best keywords. It’s also a good idea to fill in your location, especially if you cater to a local market. Make sure that search privacy is turned off so that your profile will show up in search results.
* Be Strategic About Board Names. Make them catchy and descriptive while using relevant keywords, and fill them with on-topic Pins. A properly optimized Board has lots of potential for high search rankings.
* Watch File Names on Pins. When uploading content from your hard drive, you have control over the file name. Use this to your advantage. Rename the file using relevant keywords before you upload it. Search engines take file names into consideration, so it will be worth your while.
*Keywords Are Key. Whether you create an original Pin or rePin something from another user, you can write your own description. There is a 500 character limit, so you won’t be able to work in too many keywords without sounding spammy, but by choosing one or two good ones the description will work in conjunction with the name of the Board to get the attention of the search engines.
* Pin items from your Website. When you Pin from a web page, a link to the site it comes from appears along with the Pin. That means a new link to your site every time you or someone else Pins from it, and every time someone else rePins it. These links are not followed by search engines, but they might be followed by Pinterest users. You can also add a link to the description. Description links are followed by search engines.
Keeping SEO in mind will help you get the most out of your Pinterest marketing efforts. By utilizing keywords in the right places, you can get better search engine placement for your Pinterest profile, Boards and Pins. And by linking to your site where appropriate, you can improve its search rankings as well.
Still need some help with optimizing your Pins and creating images that will even go VIRAL on Pinterest?
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