The concept is simple; users create collections of images based on themes of their choosing that other users can view, like or rePin to their own boards.As you might imagine, the site’s ease of use and quick growth have made it a powerful tool for marketers.
Want to harness the power of Pinterest? Here are five ways you can do just that for your business.
1. Showcase your products. Pinterest is well suited to products that look good, such as food, clothing and home furnishings. If your business offers such products, simply posting photos of them can work. Less visually appealing products can also be showcased; it just takes a little more thought. Perhaps you could show your product in action, or show before and after pictures to illustrate its effects.
2. Show a Behind-the-Scenes Peek. Whether you’re a service provider or a producer of tangible goods, you can use Pinterest to connect with your audience by offering them a glimpse of what goes on behind the scenes in your business. You don’t have to give away trade secrets, just show them enough to make them feel like an insider.
3. Tickle their Funny Bone. Funny pictures have a tendency to go viral, so why not use that to your advantage? Try posting funny photos that include your products, and link to the product page in the caption. Or just post up something funny that’s related to your business and link to an appropriate page on your site. People will appreciate the fact that you’re doing something other than blatant promotion, and they will thank you by following your brand.
4. Be quotable. Pretty pictures with interesting or inspirational quotes usually do very well on Pinterest. The bonus is that these images are simple to create with photo editing software or online meme generators. Find a famous quote that relates well to your business philosophy, and make sure that you credit the source. Or make up a quote of your own. Sites like ShareAsImage or Quozio help make a great quotes into a sharable and “Pinnable” images quickly and easily.
5. Return the Favor. Don’t forget to rePin! If you want users to share your Pins, you’ll need to share some of theirs as well. Look for Pins that include your products or relate to your business in some way, and create a Board on which to share them. Users will be notified when you rePin their Pins, and they may decide to visit and/or follow your boards.
Pinterest is free to use, and it is a powerful way to get your products and message in front of your audience. Why not sign up and see what it can do for your business?
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