If you have a book you want to write, a conference you want to attend, or a project you want to accomplish with your business, sponsorship is a great idea.
Sponsorships are win for everyone involved. You get the money or service you need, while the sponsor gets to take advantage of your marketing campaign. And your target market gets access to a company they may be interested in doing business with.
For many people, knowing where to begin, how to develop a plan and actually following through is the toughest part of getting a corporate sponsor. Let’s briefly go over the steps:
Where To Begin
When you get spam in your email, are you get a little frustrated? How about a generalized letter from a good friend, wishing everyone in their contact list a happy holiday. Kind of impersonal, right? Sponsors are the same way. Each year, they get thousands of requests from people who mass-mail requests to everyone they can think of.
Research your sponsors before sending your request. Match your product or service to what they are looking for. After all, you are asking them for help and sponsorship is supposed to be win-win. Remember?
Making Your Plan
Once you have your list of sponsors, write out what each is looking for. Then, tailor your request to each one. Since no two companies are the same, it is important to address each potential sponsor as an independent entity. You can even call the office and get to know the people who are reviewing the sponsorship proposals first to get a better feel.
Write out your corporate sponsorship proposals and have someone else check to make sure you offered what they needed. This helps you stay on track.
After you have sent out the proposals, follow up with the person who is reviewing them. They probably see hundreds of letters and it is good to keep your name on the top of the pile.
If you are sponsored, great. Now follow through with your promises. If you were not chosen, ask why. Ask for some pointers and what the winning proposal highlighted that yours didn’t.
Be sure to keep in touch with the sponsor. The more distance you are willing to go for the company and the more you know about their mission and goals, the more information you have to craft your next sponsorship proposal.
Want to learn more about how to get sponsors? I’m hosting a free 30 minute call on how to get sponsors called “Top Myths Preventing You From Getting Companies to Sponsor You” on February 3. I’ll show you how you can get paid for doing what you already do or for what you want to do (you can get sponsored for practically anything you could imagine) by companies looking for people, promotions and events to underwrite. Go to http://www.sponsorshipmadesimple.com/freecall to register.