Marketing messages have many goals. You want the customer to be motivated to make a purchase. You also want them to have an emotional reaction or connection to your marketing message.
But one of the biggest mistakes most business owners, coaches and consultants make is not creating a marketing message that’s memorable, that is, one that will stick in the minds of your prospects.
Here are a few secrets to create marketing messages that will stick:
#1 – Evoke An Emotion.
The most powerful way to create a memorable marketing message is to tap directly into your prospect’s emotions. Think about the messages that have stuck with you over the years. Did they make you smile? Laugh? Cry? The messages that evoke strong emotions have a tendency to stick with us.
- Just Do It – Pride and/or determination
- Have a Coke and a Smile – Joy and Happiness
- Diamonds are Forever – Promise of eternal love
You can tap into any number of emotions and create an effective message. When creating your marketing message ask yourself what emotions do your prospects feel? What emotions do they want to feel? It’s all connected to the problem your product or service solves.
#2 – Short and Sweet.
Often the most memorable marketing messages are short and sweet. We’re talking about five words or less. If you’re trying to create a marketing message, brainstorm ways to say it in as few words as possible. Once you have your message down to a handful of words, work with those words to make them powerful.
#3- Visually Interesting
Marketing messages can’t always be visually interesting. Often, all you have are a few words or phrases. The image doesn’t have to be complicated either. It simply has to illicit an emotional reaction or creates a strong connection between your customer and your company. The Nike swish isn’t a complicated image and neither is the Target red circle. But they’re memorable and easily identifiable.
Sometimes a prospect will make a connection with a marketing message. It’ll remind them of something they knew or teach them something new. They’ll have an inspirational moment. This is always extremely memorable. Challenge your customers to see things from a different point of view.
#5- Make them an offer they can’t refuse.
You can’t ignore and won’t easily forget a fantastic offer. If you really want to make a memorable impression, make your customers an offer that will astound them.
Your marketing message is important. If you want it to be memorable, it often has to be different. Your audience is exposed to thousands of marketing messages daily. Show them something unique and they’ll remember you.
#6 – Repeat! Repeat! Repeat!
A prospect needs to see your message at least 21 times in order for it to make an impression and stick. So find ways to deliver that message to a variety of mediums (from articles to press releases, from direct mail to social media, from blogs to mobile marketing) so they remember who you are and what you are about!
When it comes to repeating your marketing for the best impact, you don’t want to reinvent the wheel. That’s a big mistake, too! That’s why my business partner Michele PW and I have put together an EASY-TO-FOLLOW PROVEN SYSTEM you can just PLUG AND PLAY into your business. No muss, no fuss. And we’re sharing some of the secrets to this system on an exclusive call on Thursday, April 7. Register today at http://www.contenttoprofit.com/freecall