Squeeze pages are something internet marketers have been familiar with for years now. They use them to attract prospects and reel them in for a sale at some point later on. If you can get someone to value what you do so much that they will give you their email address, you will likely be able to sell them something later on down the road.
So is it necessary to have a squeeze page? Many successful internet marketers will tell you that you do because it is one of the best ways to build a list, which in essence, is the lively hood of your online business. Without a good, targeted list, you don’t have much.
I’ll admit, I was quite resistant to having a squeeze page. But one of my mentors, Gina Ratliffe of the Esther Experience, pratically dared me to do it. And not one to say no to a dare, I put one up.
The results were amazing. I increased the number of people opting-in to my ezine list by 550% in just a month. Still not convinced?
Here’s a few reasons why having a squeeze page will help your business:
- It gets people looking for what you do, to you
- It can help increase your search engine visibility if constructed correctly
- It can get them to search for you and other products you may offer
- It gets people to willingly subscribe to your list, so you can sell to them later on numerous occasions
- It gives them two choices, subscribe or navigate away from the site, this weeds out real prospects as opposed to people who are not serious potential customers
If those aren’t good enough reasons to have a squeeze page, I don’t know what is. Bringing in more customers and money is usually a good reason to do anything in the business world, so what are you waiting for? Go Squeeze!