I hate to break it to you…
Allowing a sponsor to have his or her logo attached to your project isn’t going to press any ‘hot buttons’ with potential sponsors. Not only is this so common place that it’s ‘no big deal’ but when you’re dealing with some of the bigger companies out there, brand recognition through logo placement is not really needed.
Do you really think brands like Nike, Pepsi and Walmart need logo recognition?
The key to a good sponsorship is to add value. Just like a good sales letter has a ton of bonuses (and by the way, we have some great ones for the Sponsorship Made Simple Academy), you need to think of those kind of value-added items to make the deal irresistible.
Here are some unique ideas to get you creative exposure juices flowing:
- If you’re hosting any kind of event (live or virtual), add some kind of messaging throughout the day to highlight sponsors’ ways of giving back to the community. It’s engaging, interactive and the audience will love it.
- Send a solo email on the sponsors behalf
- Let the sponsor become a guest blogger on your site
- Incorporate sponsors in some of the pre-event process. Nancy Marmolejo did this for one of her sponsors prior to her live event. When the attendees showed up, they were already primed and engaged when the sponsor took the stage.
- Wear a t-shirt that you’re sponsored by the company. I’ve done this at several events I’ve attended and always got a positive reaction.
In Lesson 3 for the Sponsorship Made Simple Academy, I’ll teach you my how to make sure what you’re offering is irresistible to a company – one that will make you a hot sponsorship commodity in no time.
(And let me tell you, it’s REALLY fun to hear a company say yes to your proposal…no matter how many times you hear it!)
Join me by registering at http://www.sponsorshipmadesimple.com