So what are the key tactics to improve conversion rates?
Here are three smart ways to convert online visitors to customers:
- Make each campaign unique. If you’re using a PPC campaign then make sure you’re sending each advertisement through to a unique sales page designed with those keywords in mind. That way each sales page can be fine tuned to convert that particular prospect. You can also use this for any kind of advertising you may use. For example, if you are advertising in an ezine, then create a unique page for each advertisement so you can see what’s working and what isn’t.
- Test and track everything. Testing and tracking results is an internet marketer’s single biggest conversion tool, and it’s something I talk a lot about to Tweak It and Profit Insiders. You may have a perfect textbook sales page, but if it isn’t converting then it doesn’t matter how pretty it is. Test your headline, test your call to action, test your testimonials, your price, the colors you use, your font and size. Test everything and fine tune your page until it’s receiving the conversion rate you want.
- Build a relationship with your prospects. The best way to convert visitors to customers is to make them an offer they can’t refuse. Give them something, or many things, for free. Give them books, audios, videos, monthly access to new content limited to members; give them an online workshop, seminar or course. Giveaways are an exceptional way to get your customers to do one thing – sign up for your opt-in list.
Why is your opt-in list so important? Because it gives you the opportunity to build a relationship with your prospects and turn them into customers. It gives you the permission and the opportunity to connect with them weekly (or more frequently) and provide them with valuable content, promotions and maybe even more giveaways.
Your opt-in list is a list of pre-qualified prospects. By signing up they’ve already told you they’re interested in what you have to offer. This makes your opt-in list process critical to your conversions and increasing your conversions. Take the time to craft promotions, such as the one I use in List Building Promotion Secrets, that send people to a custom landing/opt-in page, just like we suggested in #1. And as mentioned in #2, take the time to test and track your results. Sometimes changing a few words in your opt-in offer can make all the difference between a list of 1000 and a list of 10,000.
Increasing your conversion rate can mean the difference of thousands of dollars each month. It’s a strategy worth paying attention to, right? With the average customer making two to three purchases annually, a conversion increase of only a few percentage points can equal a whole lot of money. These three smart strategies could be exactly what you’ve been looking for.