Many people thinking blogging is a necessary evil. They are told to do it to get more visible, but don’t see it helping to improve profits.
But what most business owners don’t realize is that they are on the right track with their blog. It’s often just a few tweaks that can help increase visibility and make you more money. Here are some changes to start incorporating:
#1 – Post more frequently – and on a regular basis
If you want to build a community around your blog, the key is to create content on a regular basis. People like to subscribe to their favorite blogs and make reading them part of their daily or weekly habit. If you’re not providing enough content to satisfy their habit, meaning at least two posts a week, then you’re likely going to lose readers. Additionally, more posts boosts search engine results.
However, whether you post frequently or rarely is not as important as whether you publish regularly. You need to set your readers’ expectations, so find a rhythm that suits you and maintain it. If you are going to be away, write posts in advance and set them up to be posted automatically at your usual time. You need to maintain momentum.
#2 – Connect with your readers
One of the biggest differences between a blog and a website are the visitor expectations. People expect a blog post to be more personal than an article. Your readers will want to know something about you. You can accomplish this by posting in first person, “I”. You can also share personal stories in your posts. And when someone leaves a comment, thank them and add more to the conversation so you can connect.
#3 – Have an option to subscribe
There’s nothing worse than finding a blog with great content and not being able to subscribe to it. Make sure you offer your readers an RSS option. In fact, the more subscribe options they have, the better. Some people like to read posts in a reader, some like them emailed to them and some use iGoogle type pages and want a list of all new posts for easy reading and access.
#4 – Start to use some sort of SEO plug-in to optimize your blog for the search engines
With all the technology available today it’s a shame to miss out on search engine traffic when all you have to do is install a search engine plug-in to your blog. These plug-ins make it easy to optimize each post for keywords and to drive traffic to your site. I use Scribe SEO and love the results.
#5 – Collect and USE the data
Do you know what types of posts your audience enjoys the most? Do you know what posts they don’t finish reading? Do you know how long people stay on your site? If you use an analytics program or plug-in like Google Analytics, then you know the answers to these questions and can customize your information accordingly. If you don’t know what your visitors are doing on your site, then you’re blogging in the dark.
It isn’t enough to simply install an analytics program; you have to analyze the data and put it to use. For example, many bloggers have found that list-type posts are the most popular posts on their blog and have thus altered their content strategy to include at least one list post weekly. This helps you meet your readers’ needs and helps you retain readers and drive traffic.
#6 – Use a call to action on EVERY post
Calls to action get readers more engaged. They can be as simple as asking for a comment or as complex as pitching a high-end product or service. You need to keep the readers engaged by driving them to do something to stick with you.
I’ve been working on several profitable tweaks in my business and decided to give folks an opportunity to get a backstage pass to get them at http://TweakItandProfit.com. You’ll get one step-by-step small change to implement a month to make more money or save more money.