Most individuals think that getting sponsors are only for nonprofits, associations and little leagues. But here’s the thing: if you do any kind of promotions for your business, you’re leaving money on the table if you aren’t benefiting from sponsorships.
Even big name celebrities have sponsors. People including Madonna, Kobe Bryant, and Justin Bieber… And we know they aren’t charities.
Okay, so you’re not nearly big rock star or sports legend. Is it possible for you, a small business owner, to get sponsors?
You see, the reasons why a company would sponsor a celebrity are the same reasons you can get sponsors.
It used to be that companies would underwrite the costs of a sponsorship for good will. Times have changed. Today, sponsorships are a valuable marketing tool, and sponsors looking for a better return on investment than just that it ‘feels good’ to help out.
The sponsor’s goal is often to make contact with a specific target market, so if you can answer these questions, you can get a support via sponsorship for something you are already – or planning on – doing:
1) Do you have a visible following? Think about your subscriber list, your social media, your connections with traditional media. If you can clearly prove you have a following, you can get a sponsor interested. This doesn’t mean you need big figures. It’s the QUALITY of the following not the quantity that makes a difference. (See the next question to understand this more.)
2) Do you have rapport with your following? Sponsors will want to see if you have a bond with the people in your ‘tribe.’ Can you establish you have influence with these fans? Influence means you can give them a call to action, and they will respond. This is exactly why the quality of your following is more important than the quantity. There’s no return on investment if you have 50,000 followers on Twitter but only 2 people are actually reacting to your tweets.
3) Are YOU willing to invest in a sponsorship relationship? If you think the sponsorship is over as soon as the company has handed you the hard or soft money, then you’re ill prepared for sponsorships. The key is building a lasting relationship.
4) Can you confirm that your sponsors will get a quantifiable return on investment? There’s a right approach and a wrong approach to this. And without help, it can be hard to see what will work. (And by the way, what will work for one potential sponsor may not for another).
That’s why I created the Sponsorship Made Simple Academy to help individuals like you get your share of the $17 Billion in corporate sponsorship available. It’s a highly specialized curriculum that’s a little differently than most how-to classes out there. That’s because she wants to make sure each of the 20 individuals who attends the Academy will learn everything they need to secure sponsorships the RIGHT way, including:
But it all starts with an absolutely FREE mini-seminar that’s tonight at 8 PM ET, 5 PM PT. The Top Myths Preventing You From Getting Companies to Sponsor You is is for entrepreneurs, business & nonprofit leaders, experienced coaches and consultants who want acquire sponsors to GET PAID to:
- Leverage their ‘tribe’ in a way that creates a win for everyone
- Create unique promotional opportunities
- Make profitable joint ventures
- Build their visibility and credibility
Register to get access to the call (even if you can’t make it LIVE tonight) at http://www.SponsorshipMadeSimple.com/freecall