TIP: Goodies are valued by your community, so take advantage of that by using the valuable real estate in them to create a special offer for them. Not everyone will buy, but some will and some is better than none!
Once it’s finished, write an email telling your subscribers about the goodie. Give them a link to access it. It’s that simple. The objective here is to create goodwill with awesome value so don’t make the readers jump through hoops to get it.
Essentially send them an email that has a subject line such as:
A surprise, absolutely no-strings free gift!
Then write an email to explain the gift. Include direction as to how to get it (a link works best). Sign off the email as you usually do, with the PS we have discussed before.
Load this email into your autoresponder the very next day in the sequence!