202P-Day2

Day #2

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Writing and List Building Assignment

Creating a OTO

Today, it’s a two-for-one deal, meaning when you work on your writing assignment you will also be working on your list building assignment. (I love when that happens, don’t you?) 

You are going to create a one-time offer (OTO) for people will see before they get to your free gift (whatever you have decided it to be). An OTO as the name implies, is a marketing method that encourages customers to IMMEDIATELY buy a certain package as it’s an offer that will not be offered again. They will see the offer only one time. This pushes the scarcity button, making it more likely that the viewer will buy.

Why would you immediately try to sell something to a new subscriber? Isn’t that rude?

The fact of the matter is no-one wants to be on a list. Who really needs all that email?  

The reason why they opt-in isn’t about the freebie you offer, per se. (Even though we all like free stuff.) People opt-in because they are in pain (that is, they have a problem that is really bugging them) and they are looking for an solution to that pain. Although a freebie is nice, people know it’s not the complete answer. (It’s the old, you get what you pay for, right?) So offering them a paid solution to their problem right away at a no-brainer price makes it easy for them to say yes and  immediately become a customer! (And remember a customer is always better than just a subscriber!)

The bottom line is you shorten your sales cycle and they get an answer to a solution at a great price.

So how does the OTO work?

Essentially you are going to create a web page that new subscribers BEFORE your download/thank you for subscribing page. That page will SELL a product you have already that relates to why the subscriber opted-in in the first place.  

You do not want it to be a product that is valued at a high price. What you want is one that is worth anywhere between $50 and $100 when you sell it normally. You will reduce the price for this one time offer to $5 to $49, depending on the value and how much you want to convert. (For reference, my OTO is normally $67 and I sell it for $20 on that special page. It gets an average 48% conversion rate, meaning 48% of the people who subscribe to my list buy my OTO.)

What if you don’t have a product in the appropriate price range? 

You have a few options:

1) Create from scratch. 

2) Repurpose what you have. Take a piece from an existing product and sell that. You could also pull together some articles, blog posts, etc on a certain theme and add some additional content (a checklist. template or other handy item)

3) Use PLR. “Private Label Rights” is a publishing term letting you know that the content it applies to can not only be completely re-written by you (or your Virtual Assistant… or your ghostwriter…) but should be! It’s different from Resell rights content pieces in that you can not only put your own
name on it, but alter it and re-purpose its material any way you choose. However, just like Resell rights content, it will come with a license detailing any exceptions to this rule, so make sure you always read that license (preferably before purchase).

Personally, I love PLR for both creating e-courses, freebies and inexpensive items.  They are easy to customize too!

PLR resource sites I recommend

BONUS!

A bonus report on how to use PLR correctly and effectively

Assignment Recap

  1. Select  and create a product for a OTO.

That’s it for today!

Stay tuned for the next email coming your way where we will talk about the other part of your OTO: the sales page!

email signature

 

Shannon

Do you want massive traffic?
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* we never share your e-mail with third parties.
COMPANY NAME
221, Mount Olimpus, Rheasilvia, Mars,
Solar System, Milky Way Galaxy
+1 (999) 123-45-67
Thank You. We will contact you as soon as possible.
Do you want more traffic?
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SUBSCRIBE TO OUR NEWSLETTER AND START INCREASING YOUR PROFITS NOW!
* we never share your e-mail with third parties.
SUBSCRIBE TO NEWSLETTER
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SUBSCRIBE TO OUR NEWSLETTER
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHA6Ly93d3cueW91dHViZS5jb20vZW1iZWQvajhsU2NITzJtTTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
All rights reserved © Company Name, 2014
CONTACT US
COMPANY NAME
221, Mount Olimpus, Rheasilvia, Mars
Solar System, Milky Way Galaxy
+1 (999) 999-99-99
Thank You. We will contact you as soon as possible.
Macbook Pro
* Intel Core i7 (3.8GHz, 6MB cache)
* Retina Display (2880 x 1880 px)
* NVIDIA GeForce GT 750M (Iris)
* 802.11ac Wi-Fi and Bluetooth 4.0
* Thunderbolt 2 (up to 20Gb/s)
* Faster All-Flash Storage (X1)
* Long Lasting Battery (9 hours)
Ivan Churakov, developer
Tel.:
Fax:
E-mail:
Website:
+1 (800) 800-1234, +1 (800) 123-4567
+1 (800) 800-1234 (ext. 1234)
ivan.churakov@domain.tld
http://halfdata.com/
My CodeCanyon Portfolio
Banner Manager Pro - CodeCanyon Item for Sale
Coming Soon and Maintenance Mode - CodeCanyon Item for Sale
Code Shop - CodeCanyon Item for Sale
Keyword Tooltips - CodeCanyon Item for Sale
Subscribe & Download - CodeCanyon Item for Sale
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John Doe, Astronomer
Bubble Company Inc. © 2011-2014
SUBSCRIBE TO NEWSLETTER
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ENJOY AURORA BOREALIS
SUBSCRIBE TO NEWSLETTER
ARE YOU READY? GET IT NOW!
Increase more than 500% of Email Subscribers!
Your Information will never be shared with any third party.
Do you want more traffic?
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* we never share your details with third parties.
Do you want massive traffic?
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  • Goblinus globalus fantumo tubus dia
  • Scelerisque cursus dignissim lopatico
  • Montes vutario lacus quis preambul
  • Leftomato denitro oculus softam lorum
  • Spiratio dodenus christmas gulleria tix
  • Dualo fitemus lacus quis preambul bela
PGlmcmFtZSB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzcmM9Imh0dHA6Ly93d3cueW91dHViZS5jb20vZW1iZWQvajhsU2NITzJtTTAiIGZyYW1lYm9yZGVyPSIwIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+
* we never share your details with third parties.
ARE YOU READY? GET IT NOW!
Increase more than 500% of Email Subscribers!
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ENTER YOUR NAME
ENTER YOUR E-MAIL
ENTER YOUR PHONE NUMBER
Your Information will never be shared with any third party.
ARE YOU READY? GET IT NOW!
Increase more than 500% of Email Subscribers!
Your Information will never be shared with any third party.
Learn the 5 ways you could be
leaving money on the table!
(I bet you are doing at least one!)
Grab this free 5-part video training, and exclusive cherry-picked ideas to catapult your income.

Simply enter your information below to get started!
Before you go...
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  • Goblinus globalus fantumo tubus dia montes
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
  • Leftomato denitro oculus softam lorum quis
  • Spiratio dodenus christmas gulleria tix digit
  • Dualo fitemus lacus quis preambul pat turtulis
  • Scelerisque cursus dignissim lopatico vutario
  • Montes vutario lacus quis preambul den lacus
SUBSCRIBE TO OUR NEWSLETTER AND START INCREASING YOUR PROFITS NOW!
* we never share your e-mail with third parties.
FREE TRAINING!
Learn for you can make more money without adding more stuff to your mix!
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Get access to Product Launch Success
Are you tired of being asked to speak for free in exchange for "exposure?"
  • It seems like some meeting planners just don't value the information it's taken you a lifetime to become an expert in.
  • Doing even an hour-long speech can eat up more than half your day by the time you get stage-ready clothes on, prep for the event, drive to the event, mingle at the event, speak, mingle some more, and battle traffic home.
  • Let's face facts - exposure doesn't pay the bills.
  • Audiences love you - and it's time to get paid for that!
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Are you struggling to make your list profitable?
Read more below to find out how.
* You know that the money is in the list but never seem to make much $$.

* You want to build a relationship with your subscribers, yet don't know what to say to them to get them engaged

* You're tired of the 'smash and grab" freebie seekers who immediately opt-out from your list as soon as they get your free gift.

* Let's face it: you are spending too much time hoping social media posting will make you money when it just is a time suck.

SOLUTION: Finally get your email marketing on track and profitable in just 20 days!
Register to Attend Get More Organized
Register for this free training on January 13th,
1 PM ET/ 10 AM PT
and get your free gift during the webinar.
Thanks so much! Check your email inbox!
Learn the 5 ways you could be
leaving money on the table!
(I bet you are doing at least one!)
Grab this free 5-part video training, and exclusive cherry-picked ideas to catapult your income.

Simply enter your information below to get started!
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