Do you know of a website or blog whose audience you’d like to reach? You may be able to do that with a guest blog post. The site owner gets an original piece of content (from you), while you (and your linked byline to the opt-in page) get additional exposure when the owner puts the post on his or her site.
Make a list of blogs where you would like to add a post, for future reference. Today, you’re just going to write one guest blog post.
Before you start writing, do a little research. Most places that will accept guest posts also have guidelines about submissions. Look around the site for those and get a feel for the type of content the readers are looking for. This will help you shape your approach and the blog post’s content.
If they do have submission guidelines, follow them to the letter. If they don’t have guidelines, write the blog post first. This post should be highly relevant to their audience. Send it to the site/blog owner (or submission area), saying that they may publish it and ask them to notify you when they do.
Whatever way you do it, DO NOT reinvent the wheel. You already have some great content emails created. Simply use these emails as a basis and rewrite one (or two) as a blog post. They may not need much changing: simply an new intro and conclusion, with a call to action to get your freebie.
Having a ready-to-go blog post is the key. You don’t want to waste the owner’s time with a bunch of emails. Even if the blog owner doesn’t publish your article/blog post, you still have a great piece of content that you can modify and publish elsewhere.