While you may see some beneficial results early, look at this as a long-term plan to develop relationships and grow your business.
Start by scanning headlines through your RSS reader. Scanning is the keyword here. If you don’t have an RRS reader, get one! The info can help when generating ideas, studying subject lines and more. The goal is to find an article or post on a topic that’s of interest to your readers. Remember those people you wanted to make a connection with? Check their site feeds first.
Once you find a topic, write down your own thoughts on the subject. For example, if you found a post with ideas for controversial ways to keep troubled teens in school, consider sharing your original ideas in an email.
But don’t stop there….
You can pull triple-duty on the topic.
First, make a useful and meaningful comment on the blog post that inspired you. By doing this, you are opening the doors to a connection with that website owner. As you know, connections can go a long way to help you grow your readership, lists, profits and business, in general.
Second, you can write a follow up email letting your readers know about the post you read & commented on and share the link so they can see your opinion.
Ex. “Yesterday, we talked about controversial ways to keep troubled teens in school. I know it’s an important topic for many of my readers and I hope some of the ideas I shared helped in some way. Well, I have also found an interesting article at thiswebsite.com. I’ve also shared my opinion in the comments area as I think the article has some a very unique perspective that might help you too Check it out at thiswebsite.com/article.”
Try to get as much mileage as possible out of every topic you write about.
These emails can just go out to your regular list as broadcasts, because you want to remain topical!